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Marketing Management And International Trade ICAR ECourse PDF Book Download

IARI Toppers Team June 22, 2019
Marketing Management And International Trade ICAR ECourse PDF Book Download
Marketing Management And International Trade ICAR ECourse PDF Book Download

Marketing Management And International Trade ICAR E course PDF Book was developed by ICAR e Krishi Shiksha and TNAU. You Can easily  Download it from our website IARI Toppers by clicking on the below given link.We have provided the latest version of Marketing Management And International Trade ICAR Ecourse PDF Book but some mistakes can be found. If you found  any mistake,  error in this PDF book than feel free to comment below.


Course Content of Marketing Management And International Trade ICAR E course Free PDF Book Download e krishi shiksha:

  1. Module 1: Overview of marketing
  2. Lesson 1. Concept of marketing and marketing management process
  3. Lesson 2. Functions of marketing
  4. Lesson 3. Scope of marketing management
  5. Lesson 4. Elements of marketing mix
  6. Lesson 5. Marketing environment: Micro and macro environments
  7. Module 2: Consumer behaviour and market intelligence
  8. Lesson 6. Consumer buying behaviour
  9. Lesson 7. Market demand assessment – present and future demand
  10. Lesson 8. Market planning
  11. Lesson 9. Market segmentation, targeting and positioning
  12. Lesson 10. Marketing information system
  13. Lesson 11. Marketing research and its application
  14. Module 3: Elements of marketing mix – I. Product
  15. Lesson 12. Managing the product
  16. Lesson 13. New product development
  17. Lesson 14. The concept of product life cycle
  18. Lesson 15. Product brand and packaging
  19. Module 4: Elements of marketing mix – II. Price
  20. Lesson 16. Pricing and its methods
  21. Lesson 17. Price determination and pricing policy of milk products
  22. Module 5: Elements of marketing mix – III. Place
  23. Lesson 18. Marketing channels
  24. Lesson 19. Wholesaling
  25. Lesson 20. Retailing
  26. Module 6: Elements of marketing mix – IV. Promotion
  27. Lesson 21. Advertising
  28. Lesson 22. Sales promotion
  29. Lesson 23. Personnel selling
  30. Lesson 24. Publicity
  31. Module 7: Dairy product marketing
  32. Lesson 25. Status and problems in marketing of dairy products
  33. Module 8: International marketing
  34. Lesson 26. Salient features of international marketing
  35. Lesson 27. International marketing environment
  36. Lesson 28. International market entry strategies
  37. Lesson 29. Product and price elements
  38. Lesson 30. Place and promotion elements
  39. Lesson 31. Deciding the marketing organization structure
  40. Lesson 32. World Trade Organization



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