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Marketing Management And International Trade ICAR ECourse PDF Book Download |
Marketing Management And International Trade ICAR E course PDF Book was developed by ICAR e Krishi Shiksha and TNAU. You Can easily Download it from our website IARI Toppers by clicking on the below given link.We have provided the latest version of Marketing Management And International Trade ICAR Ecourse PDF Book but some mistakes can be found. If you found any mistake, error in this PDF book than feel free to comment below.
Course Content of Marketing Management And International Trade ICAR E course Free PDF Book Download e krishi shiksha:
- Module 1: Overview of marketing
- Lesson 1. Concept of marketing and marketing management process
- Lesson 2. Functions of marketing
- Lesson 3. Scope of marketing management
- Lesson 4. Elements of marketing mix
- Lesson 5. Marketing environment: Micro and macro environments
- Module 2: Consumer behaviour and market intelligence
- Lesson 6. Consumer buying behaviour
- Lesson 7. Market demand assessment – present and future demand
- Lesson 8. Market planning
- Lesson 9. Market segmentation, targeting and positioning
- Lesson 10. Marketing information system
- Lesson 11. Marketing research and its application
- Module 3: Elements of marketing mix – I. Product
- Lesson 12. Managing the product
- Lesson 13. New product development
- Lesson 14. The concept of product life cycle
- Lesson 15. Product brand and packaging
- Module 4: Elements of marketing mix – II. Price
- Lesson 16. Pricing and its methods
- Lesson 17. Price determination and pricing policy of milk products
- Module 5: Elements of marketing mix – III. Place
- Lesson 18. Marketing channels
- Lesson 19. Wholesaling
- Lesson 20. Retailing
- Module 6: Elements of marketing mix – IV. Promotion
- Lesson 21. Advertising
- Lesson 22. Sales promotion
- Lesson 23. Personnel selling
- Lesson 24. Publicity
- Module 7: Dairy product marketing
- Lesson 25. Status and problems in marketing of dairy products
- Module 8: International marketing
- Lesson 26. Salient features of international marketing
- Lesson 27. International marketing environment
- Lesson 28. International market entry strategies
- Lesson 29. Product and price elements
- Lesson 30. Place and promotion elements
- Lesson 31. Deciding the marketing organization structure
- Lesson 32. World Trade Organization
- Module 1: Overview of marketing
- Lesson 1. Concept of marketing and marketing management process
- Lesson 2. Functions of marketing
- Lesson 3. Scope of marketing management
- Lesson 4. Elements of marketing mix
- Lesson 5. Marketing environment: Micro and macro environments
- Module 2: Consumer behaviour and market intelligence
- Lesson 6. Consumer buying behaviour
- Lesson 7. Market demand assessment – present and future demand
- Lesson 8. Market planning
- Lesson 9. Market segmentation, targeting and positioning
- Lesson 10. Marketing information system
- Lesson 11. Marketing research and its application
- Module 3: Elements of marketing mix – I. Product
- Lesson 12. Managing the product
- Lesson 13. New product development
- Lesson 14. The concept of product life cycle
- Lesson 15. Product brand and packaging
- Module 4: Elements of marketing mix – II. Price
- Lesson 16. Pricing and its methods
- Lesson 17. Price determination and pricing policy of milk products
- Module 5: Elements of marketing mix – III. Place
- Lesson 18. Marketing channels
- Lesson 19. Wholesaling
- Lesson 20. Retailing
- Module 6: Elements of marketing mix – IV. Promotion
- Lesson 21. Advertising
- Lesson 22. Sales promotion
- Lesson 23. Personnel selling
- Lesson 24. Publicity
- Module 7: Dairy product marketing
- Lesson 25. Status and problems in marketing of dairy products
- Module 8: International marketing
- Lesson 26. Salient features of international marketing
- Lesson 27. International marketing environment
- Lesson 28. International market entry strategies
- Lesson 29. Product and price elements
- Lesson 30. Place and promotion elements
- Lesson 31. Deciding the marketing organization structure
- Lesson 32. World Trade Organization
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